Privacy policy

Last updated: November 25, 2025

PRIVACY POLICY

(Companhia Brasileira de Distribuicao de Cosmeticos LTDA, Make Beauty International LLC, MKB Portugal LDA) (“Make Beauty”, “we”, “us”, “our”) operates this website and provides all related products, digital services, content, and e-commerce features (the “Services”). This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website, purchase our products (physical or digital), or otherwise interact with our Services.

By accessing or using the Services, you acknowledge that you have read, understood, and agreed to the collection and use of your information as described in this Privacy Policy.

1. Personal Information We Collect

We may collect the following categories of personal information:

1.1 Contact Information

  • Name

  • Address (billing & shipping)

  • Email address

  • Phone number

1.2 Payment & Transaction Information

  • Payment method (processed securely by Shopify Payments / Stripe / payment partners)

  • Billing details (tokenized, never stored by us)

  • Order history

  • Refund / dispute history

  • Subscription records

  • Digital delivery logs

1.3 Account Information

  • Login credentials (hashed)

  • Preferences

  • Saved items, wishlists, purchase behavior

1.4 Device & Usage Information

Collected automatically:

  • IP address

  • Browser, device type, operating system

  • Session data

  • Geolocation (approximate)

  • Clickstream data

  • Behavioral analytics (Shopify, Meta, TikTok, Google, etc.)

1.5 Digital Delivery Metadata

For hybrid products, we collect and store:

  • Timestamp of digital delivery

  • Email dispatch logs

  • Access logs (course platform, certificate system, digital badge system)

  • Verification tokens
    These logs serve as proof of partial fulfillment in compliance with international e-commerce regulations.

1.6 Anti-Fraud & Chargeback Prevention Data

We may collect:

  • Risk indicators

  • Device fingerprinting data

  • Behavioral signals

  • Velocity checks

  • IP reputation

  • Address verification results (AVS)

  • CVV match status

This is required to detect fraudulent transactions and defend against misuse of the chargeback process.

2. How We Collect Your Information

2.1 Directly From You

When you:

  • Browse the website

  • Place an order

  • Access digital content

  • Create an account

  • Contact customer support

2.2 Automatically

Through cookies, tracking technologies, and analytics tools.

2.3 Third-Party Sources

Including:

  • Shopify

  • Stripe

  • Payment processors

  • Fraud-prevention tools

  • Marketing platforms

  • Course and digital content platforms

3. How We Use Your Personal Information

3.1 Provide and Improve the Services

  • Process orders & payments

  • Deliver physical goods

  • Deliver digital content instantly

  • Manage subscriptions

  • Send access credentials

  • Customize shopping experience

3.2 Digital Delivery Compliance

We store logs, timestamps, and access confirmations to demonstrate digital fulfillment in situations involving:

  • Chargebacks

  • Payment disputes

  • Contract performance verification

3.3 Marketing & Advertising

  • Email campaigns

  • SMS notifications

  • Retargeting campaigns (Meta, Google, TikTok, Pinterest, etc.)
    You may opt-out at any time.

3.4 Fraud Prevention & Security

We use your information to:

  • Detect fraudulent activity

  • Analyze risk signals

  • Validate transactions

  • Protect our rights and operations

3.5 Legal & Regulatory Compliance

We may use your information to:

  • Comply with law

  • Respond to legal requests

  • Defend disputes or claims

  • Provide evidence in chargeback cases

  • Enforce our Terms of Service

4. How We Share Your Information

We may share your information with:

4.1 Service Providers

  • Shopify

  • Stripe

  • Payment gateways

  • Cloud storage providers

  • Fraud prevention tools

  • Email & SMS service providers

  • Logistics & fulfillment centers

4.2 Marketing Partners

Used for:

  • Retargeting

  • Lookalike audiences

  • Cross-platform advertising

4.3 Legal, Compliance & Dispute Resolution

We may disclose necessary information to:

  • Banks

  • Payment processors

  • Arbitrators

  • Dispute resolution partners

  • Law enforcement

  • Courts or legal authorities

Especially when defending:

  • Chargebacks

  • Fraud complaints

  • Misuse of the dispute process

4.4 Corporate Affiliates

As part of our business operations.

5. International Transfers

Your information may be transferred and stored outside your country, including the United States and Europe.
We use legally recognized transfer mechanisms (SCCs, GDPR-compliant structures, etc.).

6. Retention of Information

We retain:

  • Order & transaction data: 7–10 years (legal requirement)

  • Digital delivery logs: minimum 5 years

  • Fraud prevention data: as long as necessary for security

  • Marketing preferences: until the user unsubscribes

  • Account data: until the user requests deletion

7. Cookies & Tracking

We use cookies for:

  • Session management

  • Cart retention

  • Analytics

  • Conversion tracking

  • Fraud detection

  • Personalization

You may disable cookies, but some functionality may break.

8. Your Rights

Depending on jurisdiction:

  • Access your data

  • Correct your data

  • Delete your data

  • Opt-out of marketing

  • Opt-out of targeted ads

  • Request portability

  • Withdraw consent

For GDPR/UK users:

  • Object to processing

  • Restrict processing

Requests: pedidos@makebeauty.com.br

9. Protection of Minors

We do not knowingly collect data from minors. Parents may request deletion.

10. Security Notice

We implement advanced security measures but no system is 100% secure.

11. Updates to this Policy

We may update this Privacy Policy and will post the new version here.

12. Contact

Make Beauty International LLC
131 Continental Dr, Suite 305
Newark, DE 19713 – USA
📧 pedidos@makebeauty.com.br