
- Trees
- Plastics
Your purchase will lead to the planting of mangrove trees in Kenya.
We contribute a % of each sale towards tree planting because reforestation efforts revive natural habitats, improve coral reef health, support local livelihoods and aid in the fight against climate change by extracting CO2 from the air.
Trees are planted by EarthLungs Reforestation Foundation & Veritree in partnership with thegoodapi.com.
Your purchase will lead to the removal of ocean bound plastic.
We contribute a % of each sale towards plastic removal within 50 km of the ocean or ocean bound waterway. This reduces plastic pollution and the plastic collected by the community is exchanged for social and financial benefits helping alleviate poverty.
Plastic pollution is reduced in collaboration with GoodAPI and Plastic Bank.
The Carmen Btox Collection
Carmen Btox Kit
Intensive · Sensitive · Platinum
A beauty treatment for damaged hair that helps restore moisture and natural shine to strands. The Carmen Btox line is a volume-reducing treatment system — its objective is to reduce hair volume, not to straighten — with three masks tailored to different needs: Intensive for intensive repair with keratin, panthenol and collagen; Sensitive for gentle nutrition with aloe vera and hyaluronic acid; and Platinum developed for blonde, bleached and gray hair, neutralizing yellow tones.
Intensive Repair
Carmen Intensive

Carmen Intensive Btox Volume Reducing Mask, formulated with keratin extract, revitalizes rebellious and lifeless hair, providing effective frizz control. Its formula enriched with panthenol and collagen regenerates hair fibers, helping to seal the cuticle. Furthermore, it hydrates, nourishes and restores the natural elasticity of the hair. This mask promotes realignment, sealing and replacement of hair mass, for visibly healthier and revitalized strands.
Indicated for Straight, wavy, rebellious, frizzy and frizzy hair that needs hydration and volume and frizz reduction. Compatible with all hair types.
Active Ingredients
Panthenol
Penetrates the hair cuticle, helping to retain moisture and strengthen the strands. This results in hair that is softer, more flexible and less prone to breakage.
Collagen
Helps strengthen hair, providing it with more elasticity and resistance. Reduces hair breakage and hair loss, as well as leaving it looking healthier and shinier.
Benefits
Deep Hydration
The presence of panthenol in the formula helps retain moisture within the hair cuticle, thus ensuring deep hydration, leaving the strands softer and more flexible.
Frizz Control
The mask is formulated with keratin extract, which helps to effectively control frizz, providing more aligned and disciplined-looking hair.
Hair Restoration
The collagen present in the formula helps to strengthen hair fibers, restoring the hair's natural elasticity and reducing breakage, resulting in healthier and more resistant strands.
Volume Reduction
In addition to hydrating and controlling frizz, the mask also promotes the realignment, sealing and replacement of hair mass, which helps to reduce hair volume, especially in unruly, frizzy or wavy hair, thus providing a more disciplined and smooth appearance.
How to Use
Wash your hair with shampoo; We recommend our Brigitte pre-treatment shampoo.
Dry the strands with a hairdryer.
Divide the hair into 6 parts and apply Carmen throughout the hair, keeping 1 cm away from the scalp.
Dry your hair 100% again with the dryer, if you wish you can brush it.
Separate the hair and iron it, in thin strands, on average 12 times on each strand. Attention: straightener temperature varies according to professional assessment, analyzing hair structure. A suggestion, medium and thick hair 450 to 480°F, fine and sensitive hair 400 to 430°F, extremely sensitive 300 to 350°F.
Now you need to remove the product, just do it with water. Or if you wish, you can use our Liz shampoo.
Finish as you wish.
Watch
Frequently Asked Questions
What is the pH of the product?
The PH of Carmen Intensive is 7 - 7.5
Does Carmen straighten her hair?
No, the objective is to reduce hair volume. Product results may vary according to the condition and conditions of each hair type.
Is Carmen compatible with other brand alignment products?
Yes, all of our products are compatible with each other. A useful tip is to use Carmen as part of alignment maintenance, with a minimum interval of 40 days.
Can I use it on children, pregnant and breastfeeding women?
It is not recommended for use by pregnant women, nursing mothers and children.
Specifications
Specifications
- We do not recommend use in pregnant and breastfeeding women.
- Avoid applying coloring up to 15 days before and after this treatment. It is important to carry out strand and touch tests, even during reapplications, to prevent allergic reactions, changes in color or damage to the hair.
- Keep a safe distance of 1 cm from the scalp when applying the product. Do not proceed with the application if the scalp is irritated or injured.
- Professional use.
Gentle Nutrition
Carmen Sensitive

Carmen Sensitive Btox Volume Reducing Mask is an advanced solution for rebellious and lifeless hair. Formulated with aloe vera and hyaluronic acid, it offers deep nutrition, effectively controlling frizz and restoring vitality to the hair. Enriched with natural oils, this mask repairs the hair fiber, promoting the sealing of the cuticle and rebuilding the hair structure. Furthermore, its exclusive formula provides intense hydration, essential nutrition, and restores hair's natural flexibility. With additional hair reduction and sealing benefits, Carmen is the key to beautiful, healthy, and perfectly aligned hair.
Indicated for Straight, wavy, rebellious, frizzy, and frizzy hair that needs hydration and volume and frizz reduction. Compatible with all hair types.
Active Ingredients
Aloe Vera
Has nourishing and regenerative properties for hair. Penetrates deeply into the hair, providing essential vitamins and minerals, strengthening and revitalizing hair from root to tip.
Hyaluronic Acid
Provides intense hydration to the hair. With its ability to retain moisture, Hyaluronic Acid keeps hair hydrated, smooth, and flexible, combating dryness and providing a healthy, shiny appearance.
Benefits
Deep Nutrition
The combination of aloe vera and hyaluronic acid provides intense nutrition to the hair, restoring vitality and health to rebellious and lifeless strands.
Frizz Control
The active ingredients in the formula help to effectively control frizz, leaving hair more disciplined and soft to the touch, for a more aligned and controlled look.
Hair Fiber Repair
Enriched with natural oils, Carmen Sensitive repairs damaged hair fiber, promoting the sealing of the cuticle and rebuilding the hair structure, for stronger, healthier, and more resistant hair.
Volume Reduction, Alignment, and Hair Sealing
Carmen Sensitive's exclusive formula not only intensely hydrates and restores flexibility to the hair, but also promotes volume reduction, leaving hair more aligned and controlled. Furthermore, it helps seal the hair cuticles, providing a smooth and shiny finish.
How to Use
Wash your hair with shampoo; We recommend our Brigitte pre-treatment shampoo.
Dry the strands with a hairdryer.
Divide the hair into 6 parts and apply Carmen throughout the hair, keeping 1 cm away from the scalp.
Let the product act for 30 to 40 minutes.
Remove 100% of the product with water only.
Dry your hair with a hairdryer and use a straightener in thin sections, approximately 12 times on each section. Attention: straightener temperature varies according to professional assessment, analyzing hair structure. A suggestion, medium and thick hair 450 to 480°F, fine and sensitive hair 400 to 430°F, extremely sensitive 300 to 350°F.
Finish as desired.
Watch
Frequently Asked Questions
What is the pH of the product?
The PH of Carmen Sensitive is 3.5-4.0.
Does your hair fade?
As a precaution, it is advisable to carry out a strand test, as in some cases color fading may occur.
Does Carmen straighten hair?
No, the objective is to reduce hair volume. Product results may vary according to the condition and conditions of each hair type.
Is Carmen compatible with other brand alignment products?
Yes, all of our products are compatible with each other. A useful tip is to use Carmen as part of alignment maintenance, with a minimum interval of 40 days.
Specifications
Specifications
- There are chemicals incompatible with Carmen Sensitive, such as guanidine, hennê, ammonia, lead, sodium hydroxide, and other thioglycolates.
- Pregnant and breastfeeding women should consult their doctor about using the product.
- Avoid applying coloring up to 15 days before and after this treatment. It is important to carry out strand and touch tests, even during reapplications, to prevent allergic reactions, changes in color, or damage to the hair.
- Keep a safe distance of 1 cm from the scalp when applying the product. Do not proceed with the application if the scalp is irritated or injured.
- Professional use.
Blonde & Gray
Carmen Platinum

Carmen Platinum Btox Volume Reducing Mask is an advanced solution for rebellious and lifeless hair. Formulated with aloe vera and hyaluronic acid, it offers deep nutrition, effectively controlling frizz and restoring vitality to the hair. Enriched with natural oils, this mask repairs the hair fiber, promoting the sealing of the cuticle and rebuilding the hair structure. Furthermore, its exclusive formula provides intense hydration, essential nutrition and restores hair's natural flexibility. With additional hair reduction and sealing benefits, Carmen is the key to beautiful, healthy and perfectly aligned hair.
Indicated for Blonde, bleached and gray hair. Compatible with all hair types.
Active Ingredients
Aloe Vera
Has nourishing and regenerative properties for hair. Penetrates deeply into the hair, providing essential vitamins and minerals, strengthening and revitalizing hair from root to tip.
Hyaluronic Acid
Provides intense hydration to the hair. With its ability to retain moisture, Hyaluronic Acid keeps hair hydrated, smooth and flexible, combating dryness and providing a healthy, shiny appearance.
Benefits
Neutralization of Yellow Nuances
It works to neutralize yellow tones, enhancing the natural beauty of blonde hair.
Deep Nutrition
The combination of aloe vera and hyaluronic acid provides intense nutrition to the hair, restoring vitality and health to rebellious and lifeless strands.
Frizz Control
The active ingredients in the formula help to effectively control frizz, leaving hair more disciplined and soft to the touch, for a more aligned and controlled look.
Hair Fiber Repair
Enriched with natural oils, Carmen Platinum repairs damaged hair fiber, promoting the sealing of the cuticle and rebuilding the hair structure, for stronger, healthier and more resistant hair.
Volume Reduction, Alignment and Hair Sealing
Carmen Platinum exclusive formula not only intensely hydrates and restores flexibility to the hair, but also promotes volume reduction, leaving hair more aligned and controlled. Furthermore, it helps seal the hair cuticles, providing a smooth and shiny finish.
How to Use
Wash your hair with shampoo; We recommend our Brigitte pre-treatment shampoo
Dry the strands with a hairdryer.
Divide the hair into 6 parts and apply Carmen throughout the hair, keeping 1 cm away from the scalp.
Let the product act for 30 to 40 minutes.
Remove 100% of the product with water only.
Dry your hair with a hairdryer and use a straightener in thin sections, approximately 12 times on each section. Attention: straightener temperature varies according to professional assessment, analyzing hair structure. A suggestion, medium and thick hair 450 to 480°F, fine and sensitive hair 400 to 430°F, extremely sensitive 300 to 350°F.
Finish as desired.
Watch
Frequently Asked Questions
What is the pH of the product?
The PH of Carmen Platinum is: 3,5-4,0.
Can I use Carmen Platinum on dark hair?
Yes, it was developed for blondes and grays, but it can be used on all hair types.
Is Carmen compatible with other brand alignment products?
Yes, all of our products are compatible with each other. A useful tip is to use Carmen as part of alignment maintenance, with a minimum interval of 40 days.
Specifications
Specifications
- There are chemicals incompatible with Carmen Platinum, such as guanidine, hennê, ammonia, lead, sodium hydroxide and other thioglycolates.
- Pregnant and breastfeeding women consult their doctor about using the product.
- Avoid applying coloring up to 15 days before and after this treatment. It is important to carry out strand and touch tests, even during reapplications, to prevent allergic reactions, changes in color or damage to the hair.
- Keep a safe distance of 1 cm from the scalp when applying the product. Do not proceed with the application if the scalp is irritated or injured.
- Professional use.
Choose Yours
Which Carmen Is for You?
| Intensive | Sensitive | Platinum | |
|---|---|---|---|
| Best for | Rebellious, frizzy hair needing intensive repair | Hair needing gentle, deep nutrition | Blonde, bleached & gray hair |
| pH | 7 – 7.5 | 3.5 – 4.0 | 3.5 – 4.0 |
| Key actives | Keratin, Panthenol, Collagen | Aloe Vera, Hyaluronic Acid | Aloe Vera, Hyaluronic Acid |
| Highlight | Frizz control & restoration | Repair & flexibility | Neutralizes yellow tones |
| Action time | No rest — apply, dry & iron | 30 to 40 minutes | 30 to 40 minutes |
All three are volume-reducing btox masks (not straighteners). Compatible with all hair types and with each other — minimum interval of 40 days as alignment maintenance.
In the Box
Kit Contents
Treatment duration: 45 to 60 days. Do not reapply in less than 30 days.